VISUAL IDENTITY
Visualizing the brand
Silken’s visual identity embodies elegance, purity, and modern sophistication. Our aesthetic is minimal yet refined, reflecting the essence of our brand—skincare that feels as luxurious as it is effective. Every design choice, from typography to color palette, is carefully curated to evoke a sense of calm, trust, and indulgence.
Our logo is sleek and timeless, featuring clean lines and balanced proportions that convey a sense of effortless beauty. The color palette is soft and neutral, with hues inspired by nature—warm ivories, muted taupes, and delicate blush tones—symbolizing purity, softness, and nourishment. Accents of deep charcoal or metallics add a touch of modernity and sophistication, reinforcing Silken’s premium positioning.
NOTES ON THE GUIDELINES
A brand guideline is always a work in progress. As our company and design team continue to grow and refine our vision, this document will evolve accordingly. While major changes won’t happen overnight, we encourage you to revisit it periodically to stay aligned with the latest best practices and visual standards.