Digital asset management (DAM) is a broad term that covers a wide range of use cases. Some DAMs help media companies organize extensive video libraries, others support nonprofits managing donor-related media, and some help museums preserve digital archives.
Playbook is a DAM solution for creative professionals — such as designers, photographers, videographers, artists, marketers, and social media managers.
We wanted to understand how these professionals store, manage, and share their digital files, so we turned to the Playbook community for insights.
Download the report to discover what creative professionals look for in a DAM solution and which features they value the most.
Key findings:
- 85% of creative professionals are freelancers.
- 83% say visual browsing is the most important DAM feature for them.
- 53% of Playbook users switched from Google Drive.
- 96% of Playbook users report spending less time searching for files.
Download the State of Creative Digital Asset Management 2024 for more insights!