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<p>AureumNovari was born from a passion for exquisite craftsmanship and timeless design. Founded by a team of artisans and visionaries, our brand bridges the gap between heritage and modernity. “Aureum” symbolizes gold, representing luxury and prestige, while “Novari” signifies innovation and transformation. Together, they form a philosophy of elegant evolution—where tradition meets contemporary living. From bespoke furnishings to statement pieces, each creation is crafted with meticulous attention to detail, embodying our values of sophistication, sustainability, and superior craftsmanship. Our journey is one of continual refinement, dedicated to elevating interiors with beauty, functionality, and lasting quality.</p><h3></h3>

2   Our story

<p>AureumNovari’s color palette is inspired by natural luxury and modern sophistication. Our primary hues—deep charcoal, warm gold, and soft ivory—reflect an atmosphere of refinement and exclusivity. Secondary tones, such as muted earth tones and rich jewel shades, add depth and versatility, allowing for elegant yet adaptable branding. The balance of light and dark colors creates a sense of contrast and harmony, enhancing our visual identity across print, digital, and product applications. Consistent use of our color palette ensures a cohesive and recognizable presence, reinforcing AureumNovari’s aesthetic of timeless sophistication and contemporary elegance.</p><h3></h3>

4   Color

<p>AureumNovari’s photography style embodies elegance, warmth, and authenticity. Our visuals focus on rich textures, natural lighting, and meticulous composition, ensuring that each image tells a story of craftsmanship and refinement. Every shot, whether product-focused or lifestyle-oriented, highlights the beauty of our furniture in curated spaces. Soft shadows, neutral tones, and a balance of close-up details and full-room perspectives create a visually compelling narrative. Photography should always reflect our core values: luxury, sophistication, and timeless appeal. Through consistent styling and high-quality imagery, we inspire our audience to envision AureumNovari as an essential part of their refined lifestyle.</p>

6   Photography

<p>The AureumNovari brand identity is rooted in refinement, exclusivity, and understated luxury. Our logo, a delicate yet bold typographic mark, embodies balance and harmony—mirroring our furniture’s seamless blend of form and function. We use a minimalist yet distinctive aesthetic across all branding elements, ensuring a consistent and elevated presence. Our tone of voice is confident, sophisticated, and evocative, speaking to those who appreciate quality and artistry. Every interaction with our brand should exude the elegance and timelessness that define AureumNovari, creating an immersive experience that aligns with our commitment to superior design and craftsmanship.</p><h3></h3>

3   Identity

<p>AureumNovari is a luxury furniture brand dedicated to timeless elegance and modern sophistication. Our designs blend classic craftsmanship with contemporary innovation, creating pieces that are both functional and artistic. Every detail, from material selection to final finish, reflects our commitment to quality and refinement. Our brand guidelines ensure consistency across all touchpoints, reinforcing our identity as a premier destination for discerning customers. Whether in digital, print, or retail spaces, these principles guide our visual and verbal communication. By adhering to these standards, we maintain the integrity of AureumNovari’s brand and continue to inspire excellence in luxury living.</p><h3></h3>

1   Introduction

AureumNovari

<p>Typography is a fundamental element of AureumNovari’s identity, exuding elegance and clarity. Our primary typeface is a refined serif, chosen for its balance of tradition and modernity. This is complemented by a sleek sans-serif for digital and functional applications, ensuring readability while maintaining our luxurious aesthetic. Headlines are bold yet graceful, while body text remains clean and legible. Consistent typography usage across all branding materials enhances our brand’s polished and sophisticated presence. By maintaining strict typographic hierarchy and spacing, we create a harmonious and timeless design language that reflects the meticulous craftsmanship of our furniture collections.</p><h3></h3>

5   Typography

<p>AureumNovari was founded in <strong>Milan, Italy</strong> in 1902 by master artisan <strong>Giovanni Novari</strong>, a visionary furniture maker dedicated to the art of fine craftsmanship. Inspired by the grandeur of Italian and French classical design, Novari sought to create furniture that embodied both <strong>elegance and longevity</strong>.</p>

<p>Used consistently across all mediums—from print to digital—Victor Serif enhances readability while maintaining a distinctive and luxurious presence. Whether in bold, delicate, or italicized forms, it ensures that AureumNovari’s communication remains polished, authoritative, and effortlessly stylish.</p>

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<p>AureumNovari’s signature color palette has evolved over the decades, each shade deeply rooted in the brand’s heritage, craftsmanship, and design philosophy. From the beginning, color has played a vital role in shaping the <strong>identity and aesthetic</strong> of AureumNovari, reflecting both nature’s beauty and the brand’s commitment to timeless luxury.</p><h4></h4><p>When AureumNovari was founded in 1902, its furniture was primarily crafted from <strong>light birch wood</strong>, symbolizing purity, warmth, and natural refinement. Birch became a hallmark of the brand, representing <strong>sophistication and artisanal craftsmanship</strong>. This soft, neutral tone served as the foundation for the brand’s identity, evoking the elegant minimalism found in early European design.</p><h4></h4><p>As the brand expanded and embraced more global influences, <strong>earthy hues</strong>—deep browns, rich taupes, and muted ochres—became prominent. Inspired by the rustic beauty of the Italian countryside and the organic textures of natural materials, these colors embodied a <strong>sense of warmth and grounded luxury</strong>, perfectly complementing the handcrafted woodwork of the era.</p><h4></h4><p>By the mid-century, AureumNovari’s design aesthetic evolved with a nod to modernism and a deeper appreciation for nature’s elements. <strong>Sea-inspired blues and deep teals</strong> became integral to the brand’s visual language, evoking tranquility, depth, and timeless serenity. These hues reflected the coastal landscapes of the Mediterranean, reinforcing the brand’s connection to <strong>nature and fluidity in design</strong>.</p>

<p>SECONDARY TYPEFACE</p><p>Victor Serif</p>

<p>Victor Serif is the cornerstone of AureumNovari’s typographic identity, embodying both timeless elegance and modern refinement. Its balanced letterforms and subtle details reflect the brand’s commitment to craftsmanship and sophistication, making it the perfect choice for headlines, editorial content, and brand messaging.</p>

<p>His early pieces, handcrafted from the finest European woods and adorned with intricate detailing, quickly gained recognition among aristocratic families and prestigious estates.</p>

<p>Stabil Grotesk is AureumNovari’s primary sans-serif typeface, chosen for its modern simplicity and refined precision. With clean lines and balanced proportions, it provides a contemporary contrast to Victor Serif, ensuring clarity and readability. Used for body text, labels, and functional elements, it reinforces the brand’s elegance, minimalism, and timeless sophistication.</p>

<p>Victor Serif is the cornerstone of AureumNovari’s typographic identity, embodying both timeless elegance and modern refinement. Its balanced letterforms and subtle details reflect the brand’s commitment to craftsmanship and sophistication, making it the perfect choice for headlines, editorial content, and brand messaging. </p>

<p>PRIMARY TYPEFACE</p><p>Stabil Grotesk</p>

<p>AureumNovari is a luxury furniture brand dedicated to timeless elegance and modern sophistication. Our designs blend classic craftsmanship with contemporary innovation, creating pieces that are both functional and artistic. Every detail, from material selection to final finish, reflects our commitment to quality and refinement. </p><p></p><p>Our brand guidelines ensure consistency across all touchpoints, reinforcing our identity as a premier destination for discerning customers. Whether in digital, print, or retail spaces, these principles guide our visual and verbal communication. </p><p></p><p>By adhering to these standards, we maintain the integrity of AureumNovari’s brand and continue to inspire excellence in luxury living.</p><h3></h3>

<p>As the world emerged from World War II, AureumNovari embraced <strong>mid-century modernism</strong>, introducing more minimalist yet exquisitely crafted designs. The <strong>Novari Lounge Chair</strong>, released in 1956, became an instant classic, featuring clean lines and an ergonomic form that resonated with a new generation of design enthusiasts.</p><h4></h4>

AureumNovari

AureumNovari

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