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Brand guidelines

Colors & Typography

Imagery

Visual identity guidelines

Silken Brand & Design

Our logo is sleek and timeless, featuring clean lines and balanced proportions that convey a sense of effortless beauty. The color palette is soft and neutral, with hues inspired by nature—warm ivories, muted taupes, and delicate blush tones—symbolizing purity, softness, and nourishment. Accents of deep charcoal or metallics add a touch of modernity and sophistication, reinforcing Silken’s premium positioning.

A macro or abstract shot highlighting the product’s formula, surface, or consistency, emphasizing its tactile qualities and sensory appeal.

A wider composition placing the product within a styled setting, creating context through natural elements.

A brand guideline is always a work in progress. As our company and design team continue to grow and refine our vision, this document will evolve accordingly. While major changes won’t happen overnight, we encourage you to revisit it periodically to stay aligned with the latest best practices and visual standards.

Silken is a skincare brand dedicated to the art of effortless beauty. Rooted in the philosophy that skincare should be both indulgent and effective, we craft formulas that nourish, restore, and elevate your natural radiance. Our products blend science-backed innovation with nature’s finest ingredients, ensuring that every drop delivers hydration, rejuvenation, and a touch of luxury.

Silken’s visual identity embodies elegance, purity, and modern sophistication. Our aesthetic is minimal yet refined, reflecting the essence of our brand—skincare that feels as luxurious as it is effective. Every design choice, from typography to color palette, is carefully curated to evoke a sense of calm, trust, and indulgence.

The Silken Photo Gallery serves as a visual reference for maintaining a consistent brand aesthetic across all imagery. It showcases approved examples of product photography, lifestyle shots, and textures, providing guidance on composition, lighting, and color balance. When selecting or creating new images, ensure they align with the established style—minimal, elegant, and refined.

whether through a straightforward, literal approach or a more abstract, artistic interpretation. Every composition is intentional, ensuring that the imagery not only showcases the product but also evokes a sense of sophistication and storytelling.

A detailed composition focusing on the product’s key features, capturing fine details, finishes, and branding elements with precision.

Everything we've done has led to this moment.

At Silken, we believe in simplicity without compromise. Our meticulously curated formulations are free from harsh additives, focusing instead on clean, high-performance botanicals, vitamins, and essential nutrients. Whether it’s a deeply hydrating moisturizer, a glow-enhancing serum, or a gentle cleanser, each product is designed to enhance your skin’s health and resilience over time.

In beauty imagery, the product’s features and details take center stage. Each shot is set in a clean, minimalist studio environment, often against thoughtfully chosen colorful backdrops that enhance the visual narrative.Lighting, angles, and color palettes are meticulously curated to highlight the product’s key attributes—

Use this gallery as inspiration to maintain cohesion across digital, print, and social media platforms. Always prioritize high-resolution, well-lit images that reflect Silken’s commitment to luxury and effortless beauty. If in doubt, refer to these examples to ensure visual consistency and brand integrity.

We’re always striving to enhance Silken. If you have any suggestions or feedback, we’d love to hear from you.

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Discover our brand guidelines and visual assets to help you create authentic Silken experiences.

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